Reducing checkout friction to unlock higher conversion

A complex checkout experience can lead to lost sales—1 out of 5 customers abandon their cart due to long or complicated checkout process.¹ Issues like manual data entry, expired credentials, and authentication delays can disrupt the buying journey. This guide explores strategies to help businesses enhance the checkout experience, improve authorisation rates, and reduce payment-related drop-offs.

In this guide, you will

Understand how payment credentials impact checkout efficiency and customer retention.
Learn strategies to streamline authentication and reduce unnecessary declines.
Explore how tokenisation can enhance security and improve approval rates.
Discover strategies to make digital payments as seamless as in-person transactions.

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¹ Statista. (21 Jun 2024). Main reasons why consumers abandon their orders during the checkout process in the United States in 2024. https://www.statista.com/statistics/1228452/reasons-for-abandonments-during-checkout-united-states/.