Busy customers have benefitted tremendously from the wide array of self-service payment options available today. The emergence of mobile apps and wearables help them breeze through every kind of transaction, sometimes with just a tap.
Remembering your shopping preferences, how you like to pay, and even giving unexpected rewards that surprise and delight are how today’s successful businesses are answering their customer needs and designing creative ways to provide cashless self-serve solutions.1
An irresistible buying journey
Let’s take Amir. When the late-night craving for his favorite neighborhood pizza hits, he used to have to wait for in-store service. Today, that feels like a positively ancient way of doing things, now that he can order via a mobile app, and get an alert when his pizza’s ready. The app has all his details stored, so it just takes a couple of taps to put his order through. Even better, the alert has a QR code that opens a clever hatch (it’s even heated—they’ve thought of everything!) so he can pick up in-store at lightning speed and get the pizza home while it’s still piping hot.
It’s all about creating moments across the journey that raise a smile—after all, it’s the satisfyingly smooth payment process (as well as the delicious pizza) that keeps Amir coming back again and again. Why would he even consider turning to a competitor when he’s already fallen in love with an experience as easy and irresistible as this one?
The unified payment process is down to a clever suite of payment and fraud management solutions from Cybersource, via Visa Acceptance Solutions. The payment system can be tailored to suit preferred local payment methods, using our Global Payment Gateway, which keeps all payment data reassuringly secure, via a token management service.
Once the suite of solutions is up and running, you can forget about it, to focus on the important stuff—like creating the pizza topping of Amir’s dreams.
Easy breezy
It’s a process so intuitive and smooth, you—and your customers—will hardly believe it was ever any other way. You can also enhance your payments offering by making sure you serve your customers with the payment methods they prefer around the world.
So what was it exactly that made Amir’s payment experience so rewarding?
Let’s dive deeper into all the unified commerce solutions that made it possible.
- Digital Accept allows you to integrate preferred payment methods, so Amir can always choose to pay via mobile app.
- Token Management Service secures his personal data via tokenization, and helps enable preferred shopping experiences. Plus helps boost revenue through targeted promotions, thanks to insights from his buying behaviors.
- Account Updater helps keep all his stored payment information up-to-date, and improve authorization rates.
- In-person Accept allows you to validate pickup by scanning QR code on in-person payment device. Allowing Amir to simply provide his verification at the self-service kiosk.
- Decision Manager to reduce fraud, and make sure you don’t miss out on any payments.
- Unified Checkout Integration to make sure popular digital payment can be safely accepted and processed.
- And, Global Gateway for access to 250+ acquirers and processors in 160+ countries,2 so it’s no problem accepting popular local payment methods from anywhere in the world.
How could our unified commerce solutions transform your business?
1 https://www.cio.com/article/408014/unattended-commerce-in-the-age-of-digital-payments.html.
2 As of April 2023.
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