The mobile window shopper
60% of consumers browse merchant websites on their phones multiple times per week, and they make a purchase nearly half of those times. The modern shopper is always moving, and mobile devices enable them to take stores with them. The anywhere storefront needs a unified shopping experience with key digital features that serve these shoppers. Think about how you can perfect this experience to distinguish yourself from competitors, especially among top spenders like parents and high earners.

Digital features drive sales
Five key digital features—preferred payment methods, rewards, coupons, product details, and easy-to-navigate digital stores—are crucial for attracting and retaining customers. By offering these features, you can reassure shoppers they are getting the best deal and the right product, ultimately leading to higher conversion rates and more checkouts for your business.

Retailer ready (or not)
About 75% of merchants think a unified experience will be crucial for shopper satisfaction in 2025. Yet most do not feel ready, in large part due to challenges related to cross-channel payment systems. Stored credentials and other streamlined solutions can prove central to conversion and are becoming an essential aspect of a merchant’s offering, including yours.